A special packaging for a special fragrance
Model Kramp Hanau and Gmund Paper had the ambition to create a luxury packaging for the fragrance H24, that perfectly combines the interplay of sustainability and premium quality.
Michael Krapp (Head of Sales at Model Kramp Hanau) and Florian Kohler (Managing Director Gmund Paper) reveal the "extra" about the packaging.
Highly sophisticated printing techniques
While Gmund Paper supplied the high-quality material for the packaging, Model Kramp Hanau demonstrated its expertise in printing and producing the luxury packaging.
"Printing on recycled paper is extremely demanding and requires the highest precision and expertise," explains Michael Krapp. "One characteristic of recycled material is extreme roughness. Our challenge as a model is to ensure that the colors are rich and smooth despite the special nature of the paper."